Trucking & Logistics Executive
Carleen Greenidge
Carleen Greenidge
Currently based out of Cresco, PA, Carleen Greenidge began their longstanding career in the field of transportation and logistics more than thirty years ago. Now, Carleen is a successful Logistics Entrepreneur and owner of seven transportation businesses that facilitate innovative logistics solutions to companies and clients across the United States.
In a narrow sense, logistics refers to the management of the flow of goods and products between two distinct points—generally the point of origin and the point of consumption. In addition to coordinating complex transportation schemes, logistics may also include packaging, containerization, documentation, insurance, partner management, risk mitigation, and more. Above all, success in the field requires adaptability, astute problem-solving skills, and an extremely high proficiency for critical thinking.
Recent News Features
Tips from a Serial Entrepreneur
The thought of over-seeing multiple businesses may seem overwhelming. If you already own one business, you know how challenging it can be to manage your employees, achieve a work-life balance, and ensure that your company is profitable.
Writing an Effective Marketing Plan
Many business owners spend a great deal of time perfecting their product, only to consider marketing strategies as a mere after-thought. In reality, entrepreneurs should adopt a holistic marketing model, which ensures consistency between your brand image, user interface, key messages, distribution channels, pricing strategy, promotions, and more.
Crafting A Business Plan For Your Startup
Preparing a business plan may be the difference between your startup’s failure and success. According to the Harvard Business Review, entrepreneurs that write formal plans are 16% more likely to achieve viability than their otherwise identical non-planning counterparts.