The thought of over-seeing multiple businesses may seem overwhelming. If you already own one business, you know how challenging it can be to manage your employees, achieve a work-life balance, and ensure that your company is profitable.
Many business owners spend a great deal of time perfecting their product, only to consider marketing strategies as a mere after-thought. In reality, entrepreneurs should adopt a holistic marketing model, which ensures consistency between your brand image, user interface, key messages, distribution channels, pricing strategy, promotions, and more.
Preparing a business plan may be the difference between your startup’s failure and success. According to the Harvard Business Review, entrepreneurs that write formal plans are 16% more likely to achieve viability than their otherwise identical non-planning counterparts.